Although a natural process, the ripening of an avocado is managed to perfection at Halls with the correct technical understanding both at harvest and during the ripening procedure.
The fruit is always shipped at low temperatures to hold it in a "sleeping" state throughout transportation. Depending on the customer's requirement, the fruit is then "woken up" to be delivered at the required stage of ripeness. Fruit can arrived "triggered" which then ripens through the customer's own supply chain, or is fully ripened and ready to eat. Halls has the experience and technical expertise to manage this process, ensuring an excellent eating experience.
With ripening, packing and storage facilities in South Africa, Paris, Marseille and Rotterdam, Halls can take the fruit from our carefully managed orchards all the way to our customers' doors. Our ready to eat avocados are sold under the Halls RIPE brand, packaged in a striking design to stand out on trade and supermarket shelves.
Global Leader in the Sustainable Production and Supply of Quality Fresh Produce
OUR HISTORY
Founded in 1890 by Hugh Lanion Hall, on the banks of the Crocodile River in the Eastern Transvaal, Halls quickly established itself as a brand built on integrity, family values and sustainability.
Our extensive histroy not only covers 135 years in primary agriculture but also 40 years of marketing internationally.
Halls Fresh Produce now has a footprint which stretches from South Africa to Europe and China. Our operations are strategically situated close to our markets enabling the effective and efficient supply to our customers in over 30 countries around the world.
Established by Hugh Lanion Hall, the Halls journey begins.
King George and Queen Elizabeth visit Halls at Mataffin Farm, by this time, one of the largest citrus estates in the Commonwealth
1992
Halls citrus exports exceed one million cartons.
1968
Halls stop farming citrus and focus on avocado.
1994
Halls concludes a land restitution deal in South Africa and transfers 7,000 hectares of land to a community trust, the Matsafeni Farming Trust.
2003
2009
Halls acquires Halls Limpopo Packers in Tzaneen, South Africa.
Halls establishes a marketing office in Rungis, France.
2010
2012
2013
Halls acquires packing and ripening facilities in Rungis, France.
2014
Halls significantly expand their French operations in Rungis with state-of-the-art packing and ripening facilities.
1940-1950
2014-
2015
2015
2016
Halls purchase Forest Hill Farm in Tzaneen, South Africa.
2017
2018
Halls increases its footprint by establishing two marketing offices - Frankfurt Germany and Halls Iberia in Madrid, Spain.
2019
Halls establishes a marketing office in Chongqing, China.
2020
Halls becomes a household name throughout South Africa on the back of a cash-on-delivery mail-order fresh produce business.
Halls gains a reputation for contributing to the welfare of its employees through schools, clinics and housing.
Halls establish operations in the United Kingdom.
Halls is "first to market" with ripe & ready avocado into the UK.
Halls co-develops the Sinclair ripening technology with Imperial College, London.
Halls and the Makgoba Trust form the Makgoba Halls Farming Company.
Halls establishes a marketing office in Marseille, France.
Halls establishes operations in the Netherlands.
Halls celebrates its 125th year of business.
Halls establishes an avocado nursery on Mataffin farm in partnership with Du Roi.
Halls acquires packing and ripening facilities in Marseille, France.
Halls launched AVOCADEMY - a centre for training and skills development to develop skills from within the business.
1890
1922
1947
1984
2021
Halls acquires packing and ripening facilities in Malaga, Spain.
Halls launches the AVOCADEMY eLearning platform to develop skills within the grower base.
2022
Halls receives the first African
avocado into China
HL Hall International marks its 40 year anniversary
2024
